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Our Story
Supplying Pakistan's Kitchens
Since 2009
From a small trading company in Karachi's SITE area to Pakistan's most trusted commercial kitchen equipment supplier — our story is built on quality, trust, and service.
2009
Established
2,000+
Kitchens Equipped
20+
Brand Partnerships
500+
Products in Stock
50+
Technical Staff
3
Service Centers
Why We Exist
Our Mission
To equip every professional kitchen in Pakistan with world-class equipment, ensuring operators can focus on what they do best — creating exceptional food and hospitality experiences.
How We Got Here
Our Story
Horeca Equipment Co. was founded in 2009 by a team of hospitality professionals who saw a critical gap in Pakistan's commercial kitchen equipment market: high-quality international brands were either unavailable or sold through unreliable grey-market channels.
Starting from a modest warehouse in SITE Industrial Area, Karachi, we secured our first authorized distributorship with a European equipment manufacturer in 2011. Word spread quickly — restaurants and hotels learned they could finally buy genuine equipment with real warranties and real after-sales support.
Today, we are the authorized distributor for over 20 leading global brands and have equipped more than 2,000 commercial kitchens across Pakistan, from independent cafés to 5-star hotel chains, hospital kitchens to industrial catering operations.
Our commitment has never changed: genuine products, honest pricing, professional service, and support that lasts long after the sale.
What Drives Us
Our Values
Authenticity
Every product we sell is 100% genuine, sourced directly from manufacturers or their authorized regional distributors.
Customer First
We measure our success by the success of our clients' businesses. Your kitchen's performance is our priority.
Reliability
From product quality to delivery timelines to after-sales support — we keep our commitments.
Global Brands, Local Service
International equipment quality with Karachi-based support, spare parts, and technical expertise.
The People Behind Horeca
Our Leadership Team
Khalid Mahmood
Founder & CEO
15 years in hospitality equipment. Built Horeca from the ground up.
Nadia Ali
Director of Operations
Manages procurement, logistics, and after-sales service nationwide.
Farhan Qureshi
Head of Technical Services
Certified technician with expertise in commercial kitchen installation.
Sadia Rehman
B2B Sales Director
Manages key accounts and corporate kitchen projects.
Industries We Serve
Who We Serve
🍽️ Restaurants & Cafés
⭐ 5-Star Hotels
🏥 Hospital Kitchens
🎪 Catering Companies
🥖 Bakeries
🍔 Fast Food Chains
🏫 School Canteens
🏭 Industrial Kitchens